It's snowing out, but winter is over

Sales calendars perplex, unless you can play the game. I'm here to help.

Hey Geezers,

It's February 12, and in the retail world, that means only one thing: winter is over. That's right—it's not even halfway through the month, and barely two weeks have passed since the groundhog saw his shadow, yet the sales calendars have already declared that spring is on its way. Never mind the snow on the ground—or the snow still in the fo…