My 2025 Black Friday strategy (& tons of tips to help you shop)

How I plan, spend, and think about the biggest shopping week of the year.

Hi Geezers,

My typical rule of thumb around the back half of October is to hold off on shopping your wants until Halloween is over. You’ll notice that my Instagram stories were way less deal-focused in October; this is by design.

Black Friday is this week, and thanks to the competitive nature of the retail world, you’ve been seeing incredible discounts ac…